AI Lab
The world's first Behavioural Intelligence Platform for digital experiences.
Stop debating design. Start measuring behaviour.
The Influence Engine objectively evaluates how likely websites, applications and customer communications are to influence human behaviour — using five evidence-based behavioural frameworks, proprietary scoring models and AI-powered analysis.
Introducing
Behavioural Intelligence.
Behavioural Intelligence combines behavioural science, AI and structured evaluation frameworks to objectively assess how likely digital experiences are to influence human behaviour.
Instead of subjective reviews, organisations receive evidence-based behavioural insights grounded in internationally recognised frameworks and a decade of practical application.
Every review asks
Is this likely to achieve the behaviour you want?
The Science
Powered by five behavioural frameworks.
Every assessment triangulates evidence across five internationally recognised frameworks — combined into a single, coherent behavioural prediction.
EAST
Easy · Attractive · Social · Timely
Built on the internationally recognised Behavioural Insights Team framework. Measures behavioural friction and action.
Persuasion
Motivation · Credibility · Decision
Evaluates evidence-based influence principles that strengthen motivation, credibility and decision-making.
Choice Architecture
Defaults · Salience · Fluency
How environments shape decisions through defaults, salience, ordering, cognitive fluency and behavioural friction.
Complexity & Uncertainty
Clarity · Simplicity · Confidence
How effectively experiences reduce ambiguity, simplify information and increase decision confidence.
Neuroscience
Attention · Memory · Emotion
Attention, memory, emotional processing and cognitive load — how people actually experience design.
How It Works
Six steps from asset to behavioural insight.
A structured workflow that turns any digital experience into an evidence-based behavioural assessment.
Step 01 / 06
Step 01 / 06
Upload an asset
Drop in a screenshot of any page, email, landing surface or journey step. The platform accepts websites, applications, communications and full customer journeys.
Who It's For
Built for the teams shaping customer decisions.
The Influence Engine is designed for anyone responsible for creating, reviewing or optimising digital experiences and customer communications. Whether you're improving a website, launching a campaign or redesigning a customer journey, the platform brings scientific rigour to every decision.
Audience 01 / 08
Audience 01 / 08
Marketing Teams
Evaluate campaigns before launch and understand how likely they are to influence customer behaviour.
Signature Capability
Goal Achievement Likelihood™
The Influence Engine predicts how effectively your experience is likely to achieve the behavioural outcome you've defined.
Rather than relying on subjective opinions, teams gain an objective behavioural prediction before launch.
Goal Achievement Likelihood
Goal: Complete a motor insurance quote
Inferred type: Transactional · high-consideration
Top drivers
- + Social proof salience (Persuasion 4.6)
- + Default cover selection (Choice 4.4)
- + Progress transparency (EAST 4.3)
Top drags
- − Cognitive load · step 4 (Complexity 2.1)
- − Reactance on upsell (Persuasion 2.6)
- − Ambiguous CTA hierarchy (EAST 2.8)
Behavioural-readiness estimate, not a forecast. Real outcomes also depend on traffic quality, offer, audience and timing.
Coverage
What can you analyse?
If people interact with it, the Influence Engine can evaluate it.
Surface 01 / 12
Surface 01 / 12
Websites
Score behavioural friction, choice architecture and decision confidence across the whole surface.
The Deliverable
Every assessment includes.
The assessment is the hero. AI-assisted redesign concepts are a supporting capability.
In every report
Behavioural scores
Across all five evidence-based frameworks.
30 behavioural dimensions
Granular measurement beneath every score.
Goal Achievement Likelihood™
A single, defensible behavioural prediction.
Behavioural strengths
What your experience already does well.
Behavioural gaps
The specific frictions holding behaviour back.
Prioritised recommendations
Ranked by behavioural impact and effort.
AI-assisted redesign concepts
Supporting concept work, not the headline.
Shareable dashboards
Aligned scoring across every team.
Behavioural UX Report
Motor Quote Flow · v2
OneLife Insurance · 6 pages reviewed
4.2
Strong
78%
Goal Likelihood · ±6%
Behavioural Profile
Framework Breakdown
Priority Recommendations
Chunk vehicle details across two steps
Reduce working-memory load at the highest-drop-off screen.
Default 'comprehensive cover' on preference screen
Choice-architecture default aligned to majority customer intent.
Add loss-framing on save-quote prompt
Increase salience of decision cost without price commitment.
Behavioural UX Report
Motor Quote Flow · v2
OneLife Insurance · 6 pages reviewed
4.2
Strong
78%
Goal Likelihood · ±6%
Behavioural Profile
Framework Breakdown
Priority Recommendations
Chunk vehicle details across two steps
Reduce working-memory load at the highest-drop-off screen.
Default 'comprehensive cover' on preference screen
Choice-architecture default aligned to majority customer intent.
Add loss-framing on save-quote prompt
Increase salience of decision cost without price commitment.
Includes 01 / 08
Includes 01 / 08
Behavioural scores
Across all five evidence-based frameworks.
Deployment Options
One platform. Three ways to deploy.
Every subscription includes the complete Behavioural Intelligence Platform. The only difference is the number of people using it.
Professional
Perfect for independent specialists and smaller teams.
Designed for behavioural scientists, UX consultants, researchers, marketers and product professionals who need a powerful behavioural evaluation platform.
Includes
1 User
Team
Designed for collaborative product, marketing and customer experience teams.
Create a consistent behavioural review process, collaborate on projects and establish a shared methodology for evaluating customer experiences.
Includes
Multiple Users
Enterprise
Behavioural Intelligence at organisational scale.
Designed for organisations requiring enterprise deployment, governance, onboarding, implementation support and organisation-wide adoption.
Includes
Unlimited Users
Included In Every Plan
Every deployment includes
Get in Touch
Ready to see Behavioural Intelligence in action?
Whether you're exploring the platform, comparing deployment options or looking to evaluate a specific customer journey, we'd love to show you how the Influence Engine can help.
Reduce cognitive load in pricing section.