Communications & Behaviour Change
Make every message work harder.
Every communication is designed to achieve something — encouraging a purchase, increasing engagement, building trust or prompting action. We help organisations apply behavioural science to create communications that are clearer, more persuasive and more likely to achieve their intended outcome.
Why Behavioural Communications?
Designed around how people actually decide.
Most organisations spend significant time refining what they want to say but very little time understanding how people will actually receive it.
Messages become too long, too complex, or fail to motivate action.
Behavioural science helps organisations design communications around how people pay attention, process information, and make decisions, creating messages that don't simply inform but influence behaviour.
Powered by the Influence Engine
Scientific communication reviews. Powered by AI.
Whether you're reviewing an email campaign, pricing notification, customer letter, SMS, push notification or retention campaign, the platform provides a structured assessment of how effectively the communication is designed to influence behaviour, using more than 30 behavioural dimensions.
Behavioural Effectiveness Score
Measure how effectively a communication applies behavioural science principles.
Goal Achievement Likelihood
Predict how likely a communication is to achieve its intended behavioural objective before launch.
Behavioural Framework Scores
Evaluate communications across more than 30 behavioural dimensions.
Behavioural Bottlenecks
Identify areas where complexity, friction or uncertainty reduce effectiveness.
Behavioural Recommendations
Receive prioritised recommendations grounded in behavioural science.
AI Communication Redesigns
Generate improved communications using behavioural science and artificial intelligence.
What we help design
Communications engineered to influence behaviour.
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Customer Communications
Design communications that improve customer understanding, confidence and action across every stage of the customer journey.
Where we apply behavioural science
From everyday messages to high-stakes announcements.
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Email Campaigns
Refactor subject lines, framing and calls to action against a behavioural evidence base.
Beyond good copy
Better communications begin with better behavioural insight.
The most effective communications aren't necessarily the most creative.
They're the ones that make it easier for people to understand information, reduce uncertainty and take meaningful action.
Rather than asking whether a communication "sounds better", we ask whether it is more likely to achieve its intended behavioural objective.
Every recommendation is grounded in behavioural science, validated through real-world application and, where appropriate, tested through experimentation.
Our approach
Four steps from insight to impact.
01
Understand the Behaviour
Clearly define the behaviour you're trying to influence and identify the barriers preventing action.
02
Apply Behavioural Science
Design communications using evidence-based behavioural principles that improve attention, comprehension, trust and motivation.
03
Measure & Optimise
Review communications using our proprietary behavioural frameworks and identify opportunities for improvement.
04
Test & Scale
Where appropriate, validate improvements through experimentation before rolling successful interventions out at scale.
Why Nudge Labs
Communication is one of the most powerful behavioural interventions.
Every email, SMS, customer letter and campaign influences decisions. We combine behavioural science, experimentation, customer psychology and AI to help organisations design communications that don't simply deliver information but influence behaviour ethically and effectively. Unlike traditional communication consultancies, our recommendations are grounded in scientific evidence and supported by proprietary behavioural technology developed through more than a decade of applied behavioural science.
Get in Touch
Ready to improve the way your organisation communicates?
Whether you're launching a new campaign, redesigning customer communications or navigating a high-stakes announcement, we'll help you create communications that people understand, trust and act on.