Recognition
Awards & credentials.
Internationally recognised for rigour and impact.
Our work has been recognised by leading international bodies for its scientific rigour, measurable business impact, and contribution to the field of applied behavioural science.
Awards
Recognised for measurable impact.
GAABS · Overall Winner 2024
Choice architecture in mobile banking
Work at Standard Bank Group helping customers make better financial choices through choice architecture in the mobile banking journey — generating over R100 million in retained value.
GAABS · Overall Winner 2023
Nudge messaging in insurance
A nudge messaging experiment at Standard Bank Group that significantly increased funeral policy first premium payments, resulting in an additional R24m in gross written premium.
GAABS · Highly Commended 2024
Estates & Trusts experience redesign
Increased positive customer sentiment by 84% and reduced complaints by 35% in Standard Bank's Estates and Trusts business through behavioural redesign of key journeys.
Contact Centre World · EMEA
Best Project Management, EMEA
Designed a novel incentive structure inside an insurance sales contact centre that lifted sales by 38%, generating an additional R60 million in revenue.
Credentials
Certifications that underpin the quality of our work.
Cialdini Institute
Certified Ethical Influence Practitioner
Reflects deep understanding of the psychological principles that shape decision-making, and the ethical standards required to apply them responsibly in business.
Henley Business School
Teaching Excellence · 3.9 / 4
Consistently strong participant feedback across executive programmes — teaching behavioural science in a way that is rigorous, accessible, and directly applicable to real organisational challenges.
GAABS
Recognised Member
Membership of the Global Association of Applied Behavioural Scientists signals adherence to rigorous scientific standards, real-world impact, and responsible practice in applied behavioural work.
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Apply rigorous behavioural science to your organisation's biggest challenges.