Behavioural UX & Digital Experience
Design experiences that influence behaviour.
Digital experiences should do more than look good. They should help people make better decisions, complete important actions and achieve meaningful business outcomes.
Why Behavioural UX?
Start with how people actually decide.
Most digital experiences are designed around aesthetics, functionality or stakeholder opinion.
Behavioural UX starts somewhere different.
It begins by understanding how people actually think, decide and behave.
Using evidence-based behavioural science, we identify the psychological barriers preventing customers from achieving their goals and redesign experiences that make better decisions easier.
The result is reduced friction, increased engagement and stronger commercial outcomes.
Powered by the Influence Engine
Scientific UX reviews. Powered by AI.
The Influence Engine evaluates digital experiences against a proprietary behavioural framework of more than 30 behavioural dimensions refined across hundreds of projects.
Behavioural Effectiveness Score
Understand how effectively your experience applies behavioural science principles.
Goal Achievement Likelihood
Predict the likelihood of an experience achieving its intended behavioural objective before launch.
Behavioural Insights
Identify behavioural strengths, weaknesses and opportunities across every customer touchpoint.
AI Redesign Recommendations
Generate evidence-based recommendations and redesigned experiences using behavioural science.
How we help
Four ways we apply behavioural science to digital experiences.
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Behavioural UX Reviews
Evaluate websites, apps and digital experiences through the lens of behavioural science to uncover behavioural barriers, friction and opportunities for improvement.
Where we apply behavioural UX
From customer journeys to internal platforms.
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Websites
Redesign core web journeys to reduce friction, guide attention and improve conversion.
Why Nudge Labs
Behavioural science meets digital experience.
Unlike traditional UX consultancies, we combine behavioural science, customer experience, experimentation and artificial intelligence to understand why people behave the way they do and how digital experiences can be designed to improve measurable outcomes. Our proprietary frameworks have been refined across more than a decade of applied behavioural science and hundreds of real-world projects.
Get in Touch
Ready to understand how your digital experiences influence behaviour?
Whether you're launching something new, redesigning an existing experience or looking to improve conversion, we'll help you understand where behaviour breaks down and how to improve it.