A Quick Confession
How We're Nudging You
Yes, we've used behavioural science on this site.
Not in a manipulative way. Just enough to make things clearer, easier, and more likely to be useful.
Here are a few of the behavioural principles quietly at work, and what they're doing.
Salience
What it means
People notice what stands out.
How we used it
Key messages, outcomes, and proof points are visually prominent so you don't have to hunt for what matters. Important information is surfaced early, not buried in fine print.
Examples on this site
Our CTA button draws your eye to the most important next step:
The animated scroll arrow guides attention downward:
Cognitive Load Reduction
What it means
When things feel hard to process, people disengage.
How we used it
Short sections, clear headings, and structured layouts reduce effort. The goal is to help you understand what we do without having to work for it. We specifically tested various background colours and white backgrounds allow for the easiest, most fluent neural processing.
Example on this site
✗ High cognitive load
We offer Research, Training & Consulting
Our team of behavioural scientists can help your organisation leverage insights from psychology, economics and neuroscience to design better customer experiences, improve employee performance, increase conversion rates, reduce churn, and build more effective communications across all channels and touchpoints...
✓ How we actually do it
Clean layout. White space. One idea at a time.
Chunking
What it means
People process information better in small, meaningful groups.
How we used it
Services on the home page are grouped into Learn, Apply, Build, and Scale. Case studies follow a consistent pattern. This makes complex information easier to absorb and remember.
Example on this site
Every case study follows the same three-part structure, making each one instantly familiar:
The Challenge
What the organisation was struggling with
Behavioural Insight
The underlying behavioural driver we identified
What We Changed
The intervention we designed and tested
Same structure, every time — so you can focus on the story, not the format.
Social Proof
What it means
We look to others to decide what's credible.
How we used it
Selected results, awards, and outcomes are included to show how behavioural science performs in the real world, not just in theory.
Example on this site
Our facilitator rating from Henley Business School:
Henley Business School facilitator rating
What delegates say:
"Delegates often describe his sessions as 'the best ever' — a testament to how he brings theory to life in practical, relevant, and often unexpected ways."
Marti Janse Van Rensburg · Program Director, Henley Business School
And One Last Thing
None of these nudges are here to trick you.
They're here for the same reason behavioural science exists in organisations: to make good decisions easier and unnecessary friction less likely.
If it felt intuitive, clear, or easy to follow — that wasn't an accident.
Curious how behavioural science could work for you?
Get in touch and let's explore what's possible.