About Nudge Labs
Behavioural science, delivered with rigour.
Led by an award-winning behavioural scientist.
A decade of experience applying behavioural science, experimentation, and data-driven decision-making across insurance, financial services, and global consulting.
Leadership
Meet the Founder.
Adam Gottlich
Chief Executive Officer, Nudge Labs
Adam is an award-winning Behavioural Scientist, speaker, and lecturer with a decade of experience applying behavioural science, experimentation, and data-driven decision-making in insurance and financial services. His work is centred on three pillars that shape modern organisational performance: scientific decision-making, innovative technology, and customer experience design.
He has worked deeply in the insurance sector, helping major insurers and banks improve customer outcomes through behavioural experimentation, predictive analytics, and decision architecture — from digital claims journeys and policy uptake to engagement in wellness-linked insurance products.
"Great customer experience is the outcome of disciplined science, not intuition."
Credentials
Trained, certified, and internationally recognised.
Education
Behavioural Science & Cognitive Psychology
Honours in Cognitive Psychology (Cum Laude) — University of the Witwatersrand. Master's in Behavioural Science (Cum Laude) — Leiden University.
Certifications & Awards
Certified Influence Practitioner
Cialdini Institute Certified Influence Practitioner. GAABS Annual Award Winner in 2023 and 2024.
Global Recognition
International Keynote Speaker
Speaking on behavioural science, decision-making, and AI at leadership conferences, executive retreats, and industry events across the world.
Experience
A career built at the intersection of science and business.
iPsychTec, London
Head of Behavioural Science and People Analytics
Partnered with global organisations to embed behavioural intelligence into their operating systems — developing predictive models, behavioural diagnostics, and technology-led customer experience improvements that link behaviour to value creation.
Standard Bank Group, South Africa
Executive Head of Behavioural Science
Established the bank's behavioural science capability. His team used behavioural insights to influence consumer financial behaviour across insurance and banking products, driving growth, shaping digital experiences, and supporting large-scale transformation programmes.
Henley Business School
Lecturer in Applied Behavioural Science
Teaching executives across Africa how to apply behavioural insights to real business challenges. Designed custom programs for organisations building internal behavioural capability, helping leaders turn experimentation and scientific thinking into practical tools.
Core Interests
Where behaviour meets business.
Customer Psychology
Influence & Persuasion
Decision Science
Experimentation
Neuroscience
AI & Human Behaviour
Get in Touch
Ready to apply behavioural science properly?
No hype. No pseudoscience. Just evidence-based behavioural impact.